And the major publications are wondering why they’re going out of business. Here’s the latest in-depth, crack reporting from Time Magazine….
In an apparent homage to the new President, PepsiCo has plastered the sides of buses and bus stops in the nation’s capital with slogans like “Yes You Can,” “Optimismmmm” and “Hope.” In each poster, the letter O is inscribed with the redesigned Pepsi logo, a red, white and blue sphere that echoes the rising-sun image used by the Obama campaign. (See the best of the Obama Inaugural merchandise.)
That said, the marketing campaign, which includes TV and print ads as well, does raise a question: Is Pepsi actually the choice of the Obama Administration?
My reporting at the White House suggests the answer is a resounding no. Several senior Administration officials are committed cola drinkers, and without fail they spend their days sipping from a can of Diet Coke, a product of Pepsi’s chief competitor, Coca-Cola.
I just thought I’d share this important piece of journalism.
it’s “important” alright……heh
I’ll still drink Pepsi, hell, I PREFER it..NOT because of the menacing “O”, it’s been my preference against Coke
no offense, Bob
Maybe Pepsi is just HOPING that the White House will make the switch.
Badum bing!
Oops. Maybe I should have said they’re HOPING the WH will make the CHANGE to Pepsi.
PepsiCo’s CEO Indra Nooyi is an ardent liberal and Obamaniac, I have heard. Wasn’t she at one time tipped for Commerce Secretary? Obama-centric pitch is probably idea for reaping what she has sown in moral and financial support. Check this out (bottom of web page): http://thecable.foreignpolicy.com/posts/2009/01/15/the_secret_dinner_with_obama_you_haven_t_heard_about . In Uganda, we are still waiting for all of those goodies Obama’s puppies assured us (even when we were voting) would come our way – http://www.newvision.co.ug/D/8/12/656712